Your signups don't become users.

I find where people drop off between signing up and getting something out of your product. Then I rebuild that path and ship it. No deck.

Send me a teardown of my onboardingBook the diagnostic, €4,500

Three years at Hootsuite on net-new user activation. Now doing it for smaller teams.

The offer

Activation Diagnostic

€4,500

Two weeks

We agree what activation means for your product. I read your funnel data, watch new signups use it, and take apart three onboardings like yours. You get the leak map, the monthly cost of the biggest drop, and a ranked backlog. Paid in full on signature.

First Run Sprint

€18,000

Six weeks, around three days a week

That pace lets your engineers build as we go instead of getting everything at the end. Signup to first value, rebuilt and shipped: setup flow, empty states, in-product guidance, the activation sequence. We agree the metric and the measurement window in writing before I start. One round of changes after it ships. 50% to begin, 50% on delivery.

Activation Retainer

€6,000 a month

Three months minimum

Activation is a loop, not a fix. Hypothesis, design, ship, measure, repeat, with a monthly readout to whoever owns the number. Invoiced on the first, in advance.

All prices exclude VAT. Payment within 14 days. Anything outside the agreed scope gets quoted before it starts.

Send me your product.

I will sign up as a new user, record what happens, and send you a short video. Where people drop off, and the two things I would change first. Free, and there is no pitch attached to it.